What Are The Different SEO Services Available That You Can Get?
Search Engine Optimization, better known as SEO, is a group of services geared towards increasing traffic to a website. At the core of SEO services is the need to improve a website’s ranking on the various search engines for targeted keywords, chiefly on Google, Bing, Yahoo, DuckDuckGo, and, in some cases, Baidu.
And this need to rank as high as possible in the search engine results pages has existed since the formative years of search engines. This is to means that SEO services have been around for decades, and the projections indicate that the SEO industry will only grow in importance, moving into the future.
However, the industry is dynamic, and the range of SEO services rendered changes with the changes in the search engine industry. During the formative, keyword research and content creation with keyword staffing in mind, was among the main services that SEO agencies offered. With the advancement of search engines and the incorporation of new technologies such as machine learning, SEO services have evolved in variety and depth. Herein we will delve into some of the top SEO services that every business looking to create an online presence should seek.
#1. SEO Audit Service
Any SEO agency worth their salt should feature SEO audit services as a core part of their SEO services range. SEO agencies like this one at this website. An SEO audit is an in-depth look at your current strategy with a key focus on identifying both your successes and shortcomings.
The results of a website audit will guide SEOs on what to prioritize and what not to focus on in the immediate future. Moreover, the audit results help you and your team of SEOs identify areas that have the potential of providing the highest return on investment possible, which, in turn, goes a long way to increase the bang for the buck you derive from SEO services.
#2. Competitor Analysis
Equally important is the understanding of the competition. While your team of SEOs must first understand the standing of your website, they also need to know the environment in which your website exists. Is the competition to rank number one on search engine results pages for the main keywords stiff? (It most likely is.) What are the other top websites in your niche doing, and what are they not doing? In other words, what are their strength and weaknesses?
Competitor analysis is an integral part of SEO, and it should be a continuous part of your SEO.
#3. Custom Strategy Development
After conducting an audit of your website and exploring your competition, the next step in the process of increasing your traffic is to develop a custom development strategy. SEO is, in some regards, an art, but also a science in other respects. Moreover, every website and company has its own strengths, weakness, and quirks to deal with. As such, there are no one-size-fits-all strategies in SEO.
For instance, a local business running a website targeting local audiences will focus more on local SEO. On the other hand, e-commerce businesses will need to fine-tune their e-commerce SEO to gain traffic and brand exposure. However, almost all websites need to incorporate voice SEO into their strategies.
As you can imagine, there is a lot to account for when developing an SEO strategy, and the agency you contract to handle your SEO needs to offer an SEO strategy that suits your circumstances and meets your needs and wants.
#4. On-Page Optimization
On-page optimization is part of the SEO services that involve the optimization of the various elements of a website. As such, it involves are of different services including, but not limited to:
– Improving website speed,
– Incorporating HTTPS/SSL,
– Improving the user experience mobile devices,
– Coding efficiently,
– Optimizing on-page content (clearing grammar mistakes),
– Optimizing headers, page titles, and meta descriptions,
– Optimizing the various media that you use (images and videos),
– Writing long-form content,
– Keyword optimization (negating keyword staffing), and
– Conducting technical optimization (setting up Google Webmaster and other search consoles, submitting an XML sitemap to the various search engines, and much more).
Essentially, this service will get your website in order and ready to meet the requirements of various ranking factors.
#5. Off-Page Optimization
This service entails influencing the external factors related to your website to bolster its performance and improve its ranking. Among the best known and most important off-page optimization is link building. Link-building is the process of increasing the number of quality and relevant backlinks to your website.
Another off-page SEO services you need is keyword research. This service will help you unearth the best keywords to target to increase traffic to your website.