How To Find High Powered SEO Services

Get The Best SEO Services

It is often said by many, that there are only two guarantees in life; death and taxes. When it comes to search engine optimisation two things are also guaranteed; there will always be people who think they know what they are doing, but they don’t. And there will always be a need for SEO all the time there are search engines.Excite search engine image

I have personally been involved in SEO for over 20 years now (got involved back in 1997 when Excite was the number 1 engine). And in that time I can genuinely say that I have come across a myriad of individuals each year, who all call themselves experts, consultants, and all other terms, to identify themselves as people in the know. But the truth is, they know nothing.  What they have done is they have read some blog, bought a course, and because most businesses have no clue what SEO is, business owners, get blinded by these so-called ‘know it alls’, who spew out garbage and cause more damage to a businesses website than they do good.

And that brings me to the second guarantee, and that is you will always need SEO all the time there are search engines. So businesses owners know they need SEO services, and these charlatans know that too. So businesses get caught in this ever decreasing circle of being burned by those who have no idea what they are doing, but they make a fast buck in convincing people they have what you need.

If you are a business owner, a marketing manager, or responsible in some way for a business website, I’m going to tell you a straightforward and clear point that will save you a fortune in both money and time. It will prevent you from having to deal with those so-called experts who dupe you with ‘tech’ or ‘geek’ speak to make themselves sound good.

Never deal with anyone who claims to know SEO, unless they can give you the name of at least three highly loyal and long term clients.

Ask them to provide you will the names of business owners or marketing managers of companies they have worked with for a while. Not historically, because if they are no longer being hired to carry out SEO, something went wrong, I guarantee it. You see, SEO is an ongoing process and a business who wants their website to continue producing quality results, knows that they have to have search engine optimisation on an ongoing basis. As soon as they stop, their competition will come along and overtake them. So if they are no longer hiring the guy or company who approached you, something went wrong!

High Powered SEO is all about results on an ongoing basis. Google often update their algorithm and make changes to what they want to see on a website or backlinking to a website, to enable it to perform well within the search engine results. Those ‘SEO’ers’ who know what they are doing, are up to date with what Google et al. want to see. They don’t use outdated methods to carry out SEO. They use high powered methods that get impressive and lasting results. So by speaking to their clients, clients who are glad they will never leave their SEO provider, you know in an instant whether or not you are dealing with someone who knows nothing or someone who will get you results.

If you are going to move webpages get it right with 301 redirect

Why having A 301 Redirect is Important When Moving Webpages

Error 301 with Digital java code text. Error 301 and Computer software coding vector concept. Programming coding script java, digital program code with Error 301 on screen illustration

A client of ours (who we can not name but who are a large multi national organisation within a specific niche) recently redeveloped their website. We informed them that they would need to ensure that all the URLS for the pages remained the same otherwise they would lose all the link power we had created (Client was on page one for everyone of their keywords) We also advised them that we would need to oversee this to ensure the 301 redirect for each page was set up.

Now did the client take any notice?

Sadly not

We noticed when we came into the office one Monday that the client had set up their new website and set up new pages, resulting in all the links we had done over the past two years, to disappear. How did we now this? They went from being on page one for all of their keywords to disappearing completely from Google rankings. The reason why they disappeared was when then they set up their new pages, they didn’t do a 301 redirect for their old pages.

What The lack of a 301 redirect can do

 

Look at the picture to the side. What you see is just a small example of our clients pages no longer being indexed within Google, because they didn’t put in place a 301 redirect. You see the URL of the page and the crawl result – on this small example 5 of the 7 visible results all have 404 errors because of no 301 redirect.

Because this site did not have a 301 redirect set up on each page they wanted to move, as I mentioned not only did the links we make drop off, but the page is seen by Google as a 404 error (doesn’t exist). Now out of the 2500 pages that we analysed 1243 pages have errors and with this many page errors the website has naturally dropped completely from all of its rankings. Which in turn has resulted in a massive drop in visitors to the site, all because a simple 301 redirect was not added.

So how easy is it to add a 301 redirect? Very – let me show you. But first let me explain when best to use a 301 redirect

When to use a 301 Redirect

A 301 redirect is a permanent move of a page and should not be confused with a 302 redirect which is temporary. If you implement a 301 redirect for a temporary move, and keep doing this on a regular basis, Google will more than likely penalise your site. So before you put in place any type of page redirect, decide from the outset is it to be a 301 redirect which is permanent or a 302 redirect which is temporary?

So to summarise the point: a 301 redirect takes all traffic and links arriving at your old page and redirects them to the new page; your links are safe, your PageRank is safe and your visitors still get to where they need to be.

How to carry out a 301 redirect

Using .htaccess method

A 301 Redirect can be created in a number of different ways; one of the best  is to use your websites .htaccess file (this is if you’re using an Apache server, which more than likely you will be – your web builder will know.)

The first step is to create your new page!

Once you have done that open (or create, if it doesn’t exist) the .htaccess file in the same directory as your page, and paste the following code:

Redirect 301 /my-page.php http://www.example.com/new-page.php

Next you save it, then upload it and your permanent 301 redirect will be in place! This method is probably one of the most powerful ways because you can redirect entire folders/directories, or even entire websites with it.

 The PHP method

If you’re not sure how to edit your .htaccess file then there is another way -you can use a PHP file. (if you dont know what code your site is in, check with your web builder)

Move or delete your old page (e.g. rename ‘my-page.php’ to ‘my-page-old.php’), create a new page with the same name (i.e. create a new page called ‘my-page.php’) and paste in the following code:

<?php
Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location: http://www.example.com/new-page.php" );
?>

Then when you save the  new page, you have to make sure that it is saved as a .php page otherwise it wont open. Additionally make sure you don’t have an .html version either otherwise your website may override the PHP version and use the .html version which wont be set up properly.

Once you’ve done that, upload the page, and the redirect in place!

Note that this second way only redirects one page, and only works on php pages. (If you need to put in place a 301 redirect for multiple pages you have to replace each page you want to redirect)

A 301 redirect is that easy!

Putting in place a 301 redirect is that easy, especially the first method. If only our client asked us before they got on with transferring their new site, they wouldn’t have lost all their rankings, they wouldn’t have lost all their traffic, they wouldn’t have all these 404 errors and they certainly wouldn’t be panicking because they are loosing revenue.

So if you want to permanently move a page on your site, make sure you use a 301 redirect because its the only way.