What Are The Different SEO Services Available?

What Are The Different SEO Services Available That You Can Get?

Search Engine Optimization, better known as SEO, is a group of services geared towards increasing traffic to a website. At the core of SEO services is the need to improve a website’s ranking on the various search engines for targeted keywords, chiefly on Google, Bing, Yahoo, DuckDuckGo, and, in some cases, Baidu.

And this need to rank as high as possible in the search engine results pages has existed since the formative years of search engines. This is to means that SEO services have been around for decades, and the projections indicate that the SEO industry will only grow in importance, moving into the future.

However, the industry is dynamic, and the range of SEO services rendered changes with the changes in the search engine industry. During the formative, keyword research and content creation with keyword staffing in mind, was among the main services that SEO agencies offered. With the advancement of search engines and the incorporation of new technologies such as machine learning, SEO services have evolved in variety and depth. Herein we will delve into some of the top SEO services that every business looking to create an online presence should seek.

#1. SEO Audit Service

Any SEO agency worth their salt should feature SEO audit services as a core part of their SEO services range. SEO agencies like this one at this website. An SEO audit is an in-depth look at your current strategy with a key focus on identifying both your successes and shortcomings.

The results of a website audit will guide SEOs on what to prioritize and what not to focus on in the immediate future. Moreover, the audit results help you and your team of SEOs identify areas that have the potential of providing the highest return on investment possible, which, in turn, goes a long way to increase the bang for the buck you derive from SEO services.

#2. Competitor Analysis

Equally important is the understanding of the competition. While your team of SEOs must first understand the standing of your website, they also need to know the environment in which your website exists. Is the competition to rank number one on search engine results pages for the main keywords stiff? (It most likely is.) What are the other top websites in your niche doing, and what are they not doing? In other words, what are their strength and weaknesses?

Competitor analysis is an integral part of SEO, and it should be a continuous part of your SEO.

#3. Custom Strategy Development

After conducting an audit of your website and exploring your competition, the next step in the process of increasing your traffic is to develop a custom development strategy. SEO is, in some regards, an art, but also a science in other respects. Moreover, every website and company has its own strengths, weakness, and quirks to deal with. As such, there are no one-size-fits-all strategies in SEO.

For instance, a local business running a website targeting local audiences will focus more on local SEO. On the other hand, e-commerce businesses will need to fine-tune their e-commerce SEO to gain traffic and brand exposure. However, almost all websites need to incorporate voice SEO into their strategies.

As you can imagine, there is a lot to account for when developing an SEO strategy, and the agency you contract to handle your SEO needs to offer an SEO strategy that suits your circumstances and meets your needs and wants.

#4. On-Page Optimization

On-page optimization is part of the SEO services that involve the optimization of the various elements of a website. As such, it involves are of different services including, but not limited to:

– Improving website speed,
– Incorporating HTTPS/SSL,
– Improving the user experience mobile devices,
– Coding efficiently,
– Optimizing on-page content (clearing grammar mistakes),
– Optimizing headers, page titles, and meta descriptions,
– Optimizing the various media that you use (images and videos),
– Writing long-form content,
– Keyword optimization (negating keyword staffing), and
– Conducting technical optimization (setting up Google Webmaster and other search consoles, submitting an XML sitemap to the various search engines, and much more).

Essentially, this service will get your website in order and ready to meet the requirements of various ranking factors.

#5. Off-Page Optimization

This service entails influencing the external factors related to your website to bolster its performance and improve its ranking. Among the best known and most important off-page optimization is link building. Link-building is the process of increasing the number of quality and relevant backlinks to your website.

Another off-page SEO services you need is keyword research. This service will help you unearth the best keywords to target to increase traffic to your website.

How To Find High Powered SEO Services

Get The Best SEO Services

It is often said by many, that there are only two guarantees in life; death and taxes. When it comes to search engine optimization two things are also guaranteed; there will always be people who think they know what they are doing, but they don’t. And there will always be a need for SEO all the time there are search engines.Excite search engine image

I have personally been involved in SEO for over 20 years now (got involved back in 1997 when Excite was the number 1 engine). And in that time I can genuinely say that I have come across a myriad of individuals each year, who all call themselves experts, consultants, and all other terms, to identify themselves as people in the know. But the truth is, they know nothing.  What they have done is they have read some blog, bought a course, and because most businesses have no clue what SEO is, business owners, get blinded by these so-called ‘know it alls’, who spew out garbage and cause more damage to a businesses website than they do good.

And that brings me to the second guarantee, and that is you will always need SEO all the time there are search engines. So business owners know they need SEO services, and these charlatans know that too. So businesses get caught in this ever decreasing circle of being burned by those who have no idea what they are doing, but they make a fast buck in convincing people they have what you need.

If you are a business owner, a marketing manager, or responsible in some way for a business website, I’m going to tell you a straightforward and clear point that will save you a fortune in both money and time. It will prevent you from having to deal with those so-called experts who dupe you with ‘tech’ or ‘geek’ speak to make themselves sound good.

Never deal with anyone who claims to know SEO, unless they can give you the name of at least three highly loyal and long term clients.

Ask them to provide you will the names of business owners or marketing managers of companies they have worked with for a while. Not historically, because if they are no longer being hired to carry out SEO, something went wrong, I guarantee it. You see, SEO is an ongoing process and a business who wants their website to continue producing quality results, knows that they have to have search engine optimisation on an ongoing basis. As soon as they stop, their competition will come along and overtake them. So if they are no longer hiring the guy or company who approached you, something went wrong!

High Powered SEO is all about results on an ongoing basis. Google often update their algorithm and make changes to what they want to see on a website or backlinking to a website, to enable it to perform well within the search engine results. Those ‘SEO’ers’ who know what they are doing, are up to date with what Google et al. want to see. They don’t use outdated methods to carry out SEO. They use high powered methods that get impressive and lasting results. So by speaking to their clients, clients who are glad they will never leave their SEO provider, you know in an instant whether or not you are dealing with someone who knows nothing or someone who will get you results.

If you are going to move webpages get it right with 301 redirect

Why having A 301 Redirect is Important When Moving Webpages

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A client of ours (who we can not name but who are a large multi national organisation within a specific niche) recently redeveloped their website. We informed them that they would need to ensure that all the URLS for the pages remained the same otherwise they would lose all the link power we had created (Client was on page one for everyone of their keywords) We also advised them that we would need to oversee this to ensure the 301 redirect for each page was set up.

Now did the client take any notice?

Sadly not

We noticed when we came into the office one Monday that the client had set up their new website and set up new pages, resulting in all the links we had done over the past two years, to disappear. How did we now this? They went from being on page one for all of their keywords to disappearing completely from Google rankings. The reason why they disappeared was when then they set up their new pages, they didn’t do a 301 redirect for their old pages.

What The lack of a 301 redirect can do

 

Look at the picture to the side. What you see is just a small example of our clients pages no longer being indexed within Google, because they didn’t put in place a 301 redirect. You see the URL of the page and the crawl result – on this small example 5 of the 7 visible results all have 404 errors because of no 301 redirect.

Because this site did not have a 301 redirect set up on each page they wanted to move, as I mentioned not only did the links we make drop off, but the page is seen by Google as a 404 error (doesn’t exist). Now out of the 2500 pages that we analysed 1243 pages have errors and with this many page errors the website has naturally dropped completely from all of its rankings. Which in turn has resulted in a massive drop in visitors to the site, all because a simple 301 redirect was not added.

So how easy is it to add a 301 redirect? Very – let me show you. But first let me explain when best to use a 301 redirect

When to use a 301 Redirect

A 301 redirect is a permanent move of a page and should not be confused with a 302 redirect which is temporary. If you implement a 301 redirect for a temporary move, and keep doing this on a regular basis, Google will more than likely penalise your site. So before you put in place any type of page redirect, decide from the outset is it to be a 301 redirect which is permanent or a 302 redirect which is temporary?

So to summarise the point: a 301 redirect takes all traffic and links arriving at your old page and redirects them to the new page; your links are safe, your PageRank is safe and your visitors still get to where they need to be.

How to carry out a 301 redirect

Using .htaccess method

A 301 Redirect can be created in a number of different ways; one of the best  is to use your websites .htaccess file (this is if you’re using an Apache server, which more than likely you will be – your web builder will know.)

The first step is to create your new page!

Once you have done that open (or create, if it doesn’t exist) the .htaccess file in the same directory as your page, and paste the following code:

Redirect 301 /my-page.php http://www.example.com/new-page.php

Next you save it, then upload it and your permanent 301 redirect will be in place! This method is probably one of the most powerful ways because you can redirect entire folders/directories, or even entire websites with it.

 The PHP method

If you’re not sure how to edit your .htaccess file then there is another way -you can use a PHP file. (if you dont know what code your site is in, check with your web builder)

Move or delete your old page (e.g. rename ‘my-page.php’ to ‘my-page-old.php’), create a new page with the same name (i.e. create a new page called ‘my-page.php’) and paste in the following code:

<?php
Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location: http://www.example.com/new-page.php" );
?>

Then when you save the  new page, you have to make sure that it is saved as a .php page otherwise it wont open. Additionally make sure you don’t have an .html version either otherwise your website may override the PHP version and use the .html version which wont be set up properly.

Once you’ve done that, upload the page, and the redirect in place!

Note that this second way only redirects one page, and only works on php pages. (If you need to put in place a 301 redirect for multiple pages you have to replace each page you want to redirect)

A 301 redirect is that easy!

Putting in place a 301 redirect is that easy, especially the first method. If only our client asked us before they got on with transferring their new site, they wouldn’t have lost all their rankings, they wouldn’t have lost all their traffic, they wouldn’t have all these 404 errors and they certainly wouldn’t be panicking because they are loosing revenue.

So if you want to permanently move a page on your site, make sure you use a 301 redirect because its the only way.